iPM Business Plan

Filip Appeldoorn brought forth an innovative concept: the development of a smart badge designed for conferences and trade shows. Seeking to explore and refine this idea, Filip reached out to conduct further research through a comprehensive business plan.

Through this initiative, we thoroughly analyzed and expanded upon the product concept, potential organizational frameworks, and market prospects. Employing tools such as SWOT analyses and the 6 forces model, a comprehensive strategy and financial forecast were formulated.

Added value came through the inclusion of conceptual diagrams, informative abstract images, and improvements to the document's structure and layout, elevating the overall presentation of the project.